The strongest evidence-based lever is communicating a credible, well-matched picture of the job and the organisation — not simply advertising to more people. Chapman et al. (2005) showed that attraction is driven by job and organisation characteristics, recruiter behaviour, process perceptions and perceived fit, with fit later identified as the single strongest predictor (Uggerslev et al., 2012). For small and mid-sized companies in particular, this is the theme of PhDr. Oliver Scharfenberg’s German-language guide to Mitarbeitergewinnung. The takeaway: clarity and fit beat volume.